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Purism in Beauty: Embracing Transparency and Purity for 2024-2025
Originating in North America, Purism has quickly become a major trend in the global beauty industry, gradually making its way into various skincare and beauty cosmetics. As consumers increasingly prioritize health and sustainable lifestyles, the concept of clean beauty is driving innovation in the market, promoting products with a focus on being "natural, safe, and healthy."
Clean beauty brands advocate for ingredient transparency, ensuring that every component is clearly sourced and safe. Through detailed ingredient labeling and public explanations, brands build trust with consumers. This transparency not only allows consumers to understand the origin and benefits of each ingredient they apply to their skin but also helps them make more informed purchasing decisions.
Gentle Care, Back to Nature:
Purism emphasizes gentle care for the skin, striving to minimize irritation. As a professional contract manufacture, we adhere to strict standards for clean beauty:
Ingredient Safety: We use natural, safe, and non-irritating ingredients, avoiding harmful chemicals such as preservatives, sulfates, phthalates, and synthetic fragrances, ensuring that our products are gentle and suitable for sensitive skin.
Eco-friendly and Sustainable: We prioritize environmental sustainability in our choice of raw materials, production processes, and packaging. We avoid animal testing and use biodegradable or recyclable packaging materials to minimize environmental impact.
Transparency and Traceability: We ensure ingredient transparency by providing clear explanations and sourcing information, allowing consumers to understand the composition and production process of the products.
Functionality and Simplicity: Clean beauty products maintain simplicity in their formulations while being highly functional. With fewer ingredients, they deliver multiple benefits such as hydration, coverage, and sun protection, aligning with the trend of streamlined skincare and makeup.
Diverse Categories, Comprehensive Care:
The concept of clean beauty extends beyond skincare, finding wide application in categories such as foundation, lip products, and makeup removers. In the clean beauty sector, pressed powder highlights ingredient safety, simplicity, and eco-friendliness. Clean beauty advocates the removal of potentially irritating chemicals, such as preservatives and synthetic fragrances.
Pressed powders are often made with natural, harmless ingredients, suitable for sensitive skin and all skin types. Additionally, the portability and multifunctionality of pressed powders align with the minimalist beauty trend, offering long-lasting coverage, oil control, and a brightening effect, while reducing the need for multiple cosmetic products—supporting environmental sustainability.
Focusing safety and purity:
Purism is not just a beauty trend but a lifestyle choice. It represents consumers' pursuit of health, sustainability, and responsibility, while also reflecting beauty brands' commitment to safety and purity. An analysis of claims in clean beauty for skincare and cosmetics in China from 2019 to 2022 revealed the following:
Stable Trend in Skincare: The percentage of “free-from” claims in skincare remained relatively stable. Although it slightly declined during 2020-2021, it rebounded to 14% in 2022, indicating consistent demand for additive-free skincare products.
Growth in Cosmetics: While the percentage of additive-free claims in new makeup products is lower than in skincare, it has shown a clear upward trend. From 2021 to 2022, it rose from 3% to 6%, signaling growing consumer and market interest in additive-free makeup.
Overall, especially in the cosmetics sector, consumer demand for “free-from” products is on the rise, reflecting a strengthening preference for clean beauty products in the market.
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