From June 18 to 19, 2025, the global beauty industry event MakeUp in Paris was held as scheduled at the Carrousel du Louvre in Paris, France. As a premier platform that brings together global color cosmetics brands, raw material suppliers, packaging designers, and innovative manufacturers, the event attracted industry professionals from around the world to explore the future direction of the beauty industry.

Eco-Friendly Meets Sensory Appeal: Marshmallow Presents Ocean-Inspired Innovations

This year’s show featured a wide range of cutting-edge products shortlisted for the IT AWARDS finals, providing a key window into emerging trends in the global beauty market. Among them, the “Ocean Beauty” category stood out by highlighting the fusion of marine-inspired aesthetics and sustainability. It emphasized the use of eco-conscious ingredients, gentle formulations, and a commitment to respecting and protecting marine ecosystems.

Marshmallow developed ICE-BLUR PRIMER, with its unique skin-feel experience and eco-friendly concept, perfectly aligned with the values advocated by the "Ocean Beauty" category, showcasing a thoughtful interpretation of sustainable beauty aesthetics.

Marshmallow’s New Expressions in Color Cosmetics

At this year’s exhibition, Marshmallow also unveiled a variety of self-developed products across multiple categories, including innovative-texture cushion foundations, lip products, and more. These offerings fully demonstrated our strengths in advanced formulation technologies, diverse textures, and vibrant color expression. Whether it's base makeup designed for a lightweight, comfortable feel, or trend-driven, multi-functional palettes, every product reflects Marshmallow’s holistic capabilities in both aesthetic design and technical execution.

This trip to Paris marks an important step in Marshmallow’s ongoing efforts to expand its international perspective and deepen its global partnership network. Looking ahead, we will remain committed to the philosophy of “Innovation First, Quality Foremost, and Win-Win Collaboration,” striving to deliver one-stop beauty solutions to clients worldwide.