The 2026 CBE China Beauty Expo has successfully concluded in Shanghai. This year, Marshmallow showcased its full-chain ODM solutions covering makeup, skincare, sun protection, and cleansing, leveraging its proprietary technology system and international joint R&D capabilities. From product development to global collaboration, and from formulation innovation to texture expression, Marshmallow

 is exploring new possibilities in smart beauty manufacturing with an increasingly open global perspective.

Revitalizing Makeup Finishes and Freshness Through Innovation

Expressing Makeup Finishes Through Diverse “Structures”

The patented sandwich-structure sponge series makes its collective debut with a range of new iterations. Building on different development paths, each product has expanded upon the cushion structure to explore distinct applications and makeup finishes—from formula delivery to powder pickup; from visual presentation to the delivery of the final look. Some of these differences are subtle yet discernible.

Let “Freshness” Be Truly Felt

The NeoFrost® innovative technology is now being fully rolled out across all product categories. From makeup to skincare, we are working to make the concept of “locking in freshness” a tangible reality—moving beyond mere ingredient concepts to ensure that users can experience the perfect balance between freshness, stability, and release throughout the entire usage process.

Formulation Philosophies from Around the World

At the same time, interim results from joint R&D initiatives in France and Japan were also showcased at the event. Perspectives from different regions on skin feel, makeup finish, and formulation balance are gradually converging within the same space. These diverse R&D philosophies are being continuously integrated into the Marshmallow product line.

We would like to thank every partner who visited the Marshmallow booth to exchange ideas and engage in dialogue, and we appreciate every in-depth discussion about our products and R&D.

Moving forward, Marshmallow will continue to prioritize R&D and innovation, connecting with global sources of inspiration and technological advancements to continually expand the possibilities of smart beauty manufacturing. 

YOUR BRAND，OUR EXPERTISE.