In June, soft morning light streams through the glass dome of the Carrousel du Louvre in Paris, illuminating a convergence of innovative products and inspiration from around the world.

MakeUp in Paris 2026 has arrived as scheduled, bringing together brands and R&D talent from around the world. Marshmallow has also brought its latest innovations to Paris, engaging in new dialogues with global industry partners at the intersection of formulations, processes, and technology.

From Sustainability to Skin Experience: Marshmallow Unveils New Skincare Inspiration

At this year’s exhibition, several innovative products shortlisted for the IT AWARDS finals were showcased, serving as a vital window into global beauty trends.

Among these, the trends toward “skincare-like sun protection,” “longevity,” and sustainable concepts with gentle formulations are increasingly becoming mainstream. Consumers expect sun protection products to not only provide effective protection but also integrate seamlessly into their daily skincare routines, balancing gentleness on the skin with the stability of active ingredients.

Marshmallow’s Neofrost one shot dual chamber sunscreen essence is a direct response to this trend. It seamlessly integrates sun protection with the company’s proprietary NeoFrost technology, transforming sunscreen from a simple daily step into a refined, ritualistic experience centered on freshness and high efficacy.

From Texture Innovation to Scenario Adaptability, Marshmallow Demonstrates Multidimensional Capabilities

At this exhibition, Marshmallow also showcased a range of independently developed products, demonstrating its comprehensive innovative capabilities spanning from color cosmetics to skincare.

The exhibition featured several innovative, independently developed cushion products, lip products, and cleansing lines. In line with the current trend toward high-performance, multifunctional products in Europe and the U.S., Marshmallow continues to optimize its innovative processes and formulation systems, striking a balance between texture, color rendering, and user experience.

From product structure design to the final feel on the skin, this not only reflects Marshmallow’s overall synergy in R&D systems and implementation capabilities but also further demonstrates our ongoing exploration of innovation across multiple product categories.

The trip to the Paris exhibition has come to a successful conclusion, but the exchange of ideas on innovation, aesthetics, and technology continues.

At this year’s MakeUp in Paris 2026, Marshmallow engaged in multidimensional dialogue and exchange with industry partners from around the world, and through the showcase of diverse products and concepts, further expanded our understanding of the direction of beauty innovation.

Moving forward, Marshmallow will continue to explore new possibilities for product experiences and application scenarios, building on our accumulated R&D and technological expertise.